Social Entrepreneur Seeks To Make CSR Easier For Everyone

Causecast and Corporate Social Responsibility

Causecast is a startup that uses technology to make corporate social responsibility more accessible to all stakeholders. The Causecast technology connects corporations with non-profits, making corporate social responsibility management easier (Thorpe n.pg).

Current Information and Feedback

To begin, Causecast gives current information on how the corporate social responsibility program is performing. Feedback on CSR Programs aids in the conduct of social audits, allowing firms to identify whether they are moving closer to intended social objectives, which is critical in resource management and inspiring individuals to work towards the defined social objectives. Besides, Causecast enables organizations to meet the NGO's that support their cause and therefore ensure that the social objectives are met by the company (Thorpe n.pg). By matching up companies with the non-profit organizations, Causecast saves companies considerable time and effort and gives the companies more time to focus on the core reason for their existence. The result is a CSR program that is professionally managed and where the resources are used efficiently to meet the company's social objectives.

Employee Engagement and Operational Efficiency

The level of employee engagement in a CSR program is a great indicator of whether the CSR program will be successful or not. A CSR program in which every employee gladly contributes is a reflection of a well-coordinated CSR program. To foster employee engagement in CSR, the Causecast system allows employees to fundraise for a cause in competition with other staff working on the same program (Thorpe n.pg). This promotes engagement among all the employees involved hence leading to high participation and therefore helping the organization to achieve the set social objectives. Additionally, Causecast integrates an organization's CSR program with a state of the art technology, and this lowers the cost of managing CSR programs hence helping companies to achieve operational efficiency.

Cited Work

Thorpe Devin. "Social Entrepreneur Seeks To Make CSR Easier For Everyone." Editorial. Forbes. N.p., 2017. Web.