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Hire a WriterThe talk is a full overview of a Mac Joe's corporation product that will be offered to the market following its conception. The company has developed a new product that will be released to the market in the near future. The invention's product is a wind turbine generator. The generator will be a device that converts wind kinetic energy to electrical power. The product is made in a variety of sizes, including horizontal and vertical axes. The generator is made for small, medium, and large sizes. The smaller sizes will be utilized for in-home activities such as battery charging. They can also be used in powering warning signs in the traffic signs. The medium and larger generators are made in such a way that they will be able to make a contribution in domestic supply of power. They can also be used in selling some sort of unused power via the electrical grid toward the utility supplier.
The product came into the production plan due to the wide and increasing significance of its use by most people to avoid the fossil fuels. The environmental organization also gave a hand of help when the product was proposed to the public. It will become the imminent source of renewable energy in the whole world. The technology behind the wind turbine generator came to the thought of the company expertise after a bench market in Persia that is the current day Iran. The wind turbines that are the technology behind this generator were being used in the country during the ancient times. The first know technology was that of Alexandra "the wind wheel of a hero." However, the wind turbine generator by the mac Joe Company will be the first ever upgraded modern generator in the globe.
Mac Joe boss and his board of expertise borrowed the idea of the horizontal and vertical axis generator design from the Panemone. The structure had the vertical drive shaft with horizontal blades. It was used in drilling water and milling of sugar cane. The product will use wind power resources such as the Wind power density. The device (WPD) will be used in measiro9ing the quantitative energy of the wind that is required by the generator. This is the most important resource that is needed in making the generator. It will also examine the wind velocity and density. The power of the generator will depend on the velocity and density of wind. According to the recently calculated density of the wind being absorbed by the generator, it has secured a chance to be rated in the National renewable energy laboratory class. The class is known as the NREL class in the United States of America.
The machine is very efficient. Even though not all machines can work perfectly with the energy of blowing wine, our generator is designed to allow accommodation of low speeds in the wind. It was contracted under the consideration of the Betz's law. The law gives that a machine should have a maximum achievable extraction of wind power by each turbine. That sums up to 59% of the total wind flowing through the wind. Most importantly, the machine was designed using many ranges of techniques including computer modeling. It is able to exploit all the winds that are available at the location of use.
Based on material and durability, the generator us being manufactured by using typical razor blades that are composite for wind turbines. The materials are valued due to their high stiffness and strength. The material is also of high fatigue resistance and low weight. The client can move with them easily from places to place as they are portable. The cost of production is also reduced due to the affordability of the products. The material includes the composite and epoxy, carbon and white glass and fibres made of coals and carbon. The material can be handled manually making the production very easy. The products are of great impedance to the company and all global citizens as a whole. The Board of mac Joe Company is doing all possibilities to ensure that the product is a success in the market. In order to understand this product more, the company has come up with the functions and characteristics of the product. This will help in identifying it easily from other generators in the market. Also, the company can use the functions and characteristic of this machine to acquire a competitive advantage in the market. This will not only increase the awareness of the product but also increase its sales and revenue.
The marketing strategy that the company uses to reach its target market is by public display. As at the moment, a few localities have already exploited that attention of getting that nature of the wind turbine generator. The main public display centers are the visitor based places in the market areas or the viewing areas that are in distance places. Apart from the power generation, the company aims at achieving a demonstration on technology, education, and public relation.
The product has got a variety of services. In discussion the main services of the product, the analysis will be on the function and characteristics of the product. The main function of the wind turbine generator in the market is to satisfy the needs of the customers. The product management has keenly checked the life cycle of the product to ensure that it is aimed at the satisfaction of customers. The main user task of the product can be easily understood by all the consumers. To achieve this, market research was conducted with reference to the changing current demand of consumers. It was identified that many people were complaining about the fluctuation in the prices of fossil fuels in the market. Therefore, it is right to assume that customers need an alternative in the market. Even though there has been solar panels and electricity in the market as an alternative to fossil fuels, they had some challenges. First electricity is expensive to acquire, and the monthly charges are too high. Based on solar panels, some areas in the European countries receive a little amount of sun that could not be sustainable.
Wind turbine generators are a favorable substitute to the entire energy problem in the market. Customers would get a one-time solution to their cry for energy that is affordable to all advantage consumers. One a person acquires the generator, the cost of energy is forgotten for life time. The machines are durable and have no anticipated breakage in recent future. The product is brought into the market to allow for free choice of consumers. It will prevent exploitation from monopoly companies that deal in energy production. The market competition will be fair making consumers more comfortable with the purchase.
Satisfaction is not only about the extent affordability of the product. The most important par is the quality of the generators. The machines are made of a higher quality that can support nay amount of needed light and propulsion by the users. The method of operation is also made easy that one does not need to strain. The machines have been certified by the national renewable energy class laboratory as good for the consumption of human beings. Therefore, the consumers are assured of high services. The quality is maintained at the top so as to keep with the current market completion.
Finally, on customer satisfaction, the machines have been made in such a way that they can respond to any changes in the customer's needs. For instance, if a customer comes from the allocation that is of low wind velocity, the generator has a setting that can be made so as to operate at the low wind speed. The same case applies to the client from windy areas. The machines are believed to meet all standards since a thorough market research was conducted before production. It is just to conclude that the wind turbine generators are greatly needed and that Mac Joe company is the service of its target consumers.
The second functional service of the wind turbine machine is its nature of environmental conservation. The generator machines do not use fossil fuels and therefore do not burn to produce gases that may course pollution to the air. Provided the generators and fit for human health, then they are fit for the environment as a whole. Only wind is needed to make the generator start functioning. Provided the switch is on, the wind will be absorbed by the generator, and the turbines will start circulating mutually according to the speed of the wind. During the circulation, the machine is able to a convert the kinetic energy of the wind to the electrical power.
The power being produced even though is of high voltage and can run big machines. It is tolerable when it comes to shock. In an even that one may touch wires mistakenly, the shock from the generators cannot cause more harm compared to that of electricity. The function makes them better to be used by both expertise and less expertise. Most of the world environmental organizations have given accolades to the product stating that is it good for consumers and cab easily take part of controlling global warming.
Moist of the clients will also prefer the generators so as to make the home bnevirorme3nt green and fresh at all time. Also, when the machine is placed close to plants in the outside, it circulates oxygen to the maximum. All the surrounding plants are able to use the oxygen in making them more healthy and sustainable. The heat from the generator is also good for the health of individuals since it is full of warm moisture that can help cover the body from cold. These are all environmental ethics that are maintained by the generators to its users.
Apart from the absence of gases that are toxic to the air, the generators are noise free. Noise pollution is, therefore, something of the past. Acquiring of the generators will enable the consumers to have a peaceful environment that is well lit and a full supply of electricity. Children can easily read without distraction from the noise during functioning of the generators. The noise is eradicated by a special type of absorber that confines all the possible nice from the wind turbines to remain into the generator and leave inform of pressure (Ryan, 2013). This is a technology that was adopted from the Tesla Motors. It is a form of green technology.
Design Requirement
Customer Needs /
Expectations
Importance Rating
Horizontal axis generator
Vertical axis generators
Small sized turbines
Largely sized turbines
Musts
Quality
8.9
8
8
Affordability
8.5
8
8
8
Environmental friendly
8.7
Wants
Turbines that work on low wind speed
7.8
8
8
8
Turbines on high wind speed
8.1
8
Desirables
Universal turbines
7.5
8
8
8
Low wind speed turbine with high energy
7.4
8
Target value
1000 horizontal designs
70 vertical design per market
Small sized with high voltage
Large size with low wind density
Absolute score (total)
32
32
16
24
Based on the discussed customer satisfaction needs, that included affordability, quality, environmental conservation, safety and reliability of the products. According to the research, the stated needs were identified and related to specific customer designs. The needs were analyzed into a design requirement (Sekar, 2014). The tool of the research was the Quality function deployment function. The results were as shown above in the QFD table.
Part or functions
Potential failure
Effects of system
Root of cause of failure
Risk activation taken
Action
Risk activation taken
P
S
R
P
S
R
Small Turbine Generators
Turbine may not accommodate strong winds
Breakage of the turbines
Limited areas of circulation
3
4
7
Build extensions for proper circulation
1
2
3
Vertical axis generators
Poor circulation of the fan
Blow of the engine
Low level of wind absorption when straight
4
2
6
Build additional fans around the turbines
2
2
4
Horizontal axis generators
Slow moving of the turbines
Low voltage production
The engine position in rectangular position causing turbines to operate parallel at times
3
5
8
Construct both diagonal and parallel turbines
1
3
4
Large Turbine Generators
Engine heating excessively
Blow of the generator fuse
The kinetic energy conversion is too high
3
1
4
Control the speed of the turbine using moderator
2
1
3
Medium sized generators with small turbines
The engine may fail to be compatible to the turbines
Fluctuation in energy production
Turbine may produce low energy that required by the generator
2
3
5
Build turbines that are light to increase kinetic energy in movement
2
1
3
1
2
3
4
5
P
Probability of occurrence
low
Low to Medium
medium
medium to high
High
S
Severity of occurrence
minor
Minor to serious
serious
Serious to critical
Critical
Risk in numbers
P+S=R
An analysis of the needs and the quality design is then need based on the analysis of risk using an FMEA method. The risk analysis is going to be carried out on five top scoring needs. Engine propeller, moderators, fuses and power bladders. Also, the house casings and wire cables will be of much consideration.
All these are the important components, however, there are other minor tools that will rise are a result of production. The items need to be chosen based on consumer demand so that the satisfaction may be achieved. The supply is to be assessed on whether they can provide quality and items of goods standards to be used in the production. The following are the main qualities used in assessing suppliers.
Lead time
Procedures Reputation and Quality Assurance
Location and prices charged on manufacturers
Environmental sustainability
Production Capacity and Reliability
Customer service and records of safety
A summary of all suppliers will be carried out so as to identify and certify the possibility of accomplishing all the expected results. The supplier should have all the necessary skills to prove that the quality can be met. The lead time should be maintained to ensure that the company does not run out of stocks during production. The process should also be low top accommodate the market prices and cost of production. The location should be easily accessible with an environment that is tolerable. The introduction of the product into the market may face some challenges and lack of trust from clients about. The challenges may be as a result of poor recognition of the product or the poor trust of clients on the new arrivals. To solve the problem, the management plans to do public shows and seminars to guide people, on the benefits and usage of the generators.
In summary, it can be noted that for the success for introducing the product in into the market will need the cooperation of the supplier and the customers. The supply must be able to provide raw materials that will lead to quality production. By this, the product will secure great market shares and a long chain of logistics.
Bibliography
Ryan, R.A., 2013. Introduction to tensor products of Banach spaces. Springer Science & Business Media.
Sekar, K.V. ed., 2014. Manufacturing engineering and technology (p. 913). Upper Saddle River, NJ, USA: Pearson.
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