Research on Lamborghini

Group/Letter: Company: Lamborghini

Job: VP Communication

The Citation Style that will be used in the bibliography is the Modern Language Association 8th Edition. Below are some of the sources that will be used:

Jensen, David G. "Your Personal Marketing Plan". Science, 2013, American Association for

the Advancement of Science (AAAS), doi:10.1126/science.caredit.a1300171.

"Lamborghini And Callaway Team Up". Reinforced Plastics, vol 54, no. 6, 2010, p. 15.

Elsevier BV, doi:10.1016/s0034-3617(10)70202-2.

"Lamborghini.Com".Lamborghini.Com, https://www.lamborghini.com/enen/brand/history.

"Marketing Strategy of Lamborghini | Management Paradise". Managementparadise.Com,

2017, http://www.managementparadise.com/forums/marketing-management/209852-marketing-strategy-automobili-lamborghini.html.

RushLane, "Lamborghini Financial and Sales Report 2014". Slideshare.Net, 2017,

https://www.slideshare.net/sagar1122/lamborghini-financial-and-sales-report-2014.

Creative Ideas

Lamborghini needs to ensure that it hits the ground by liaising with some of the biggest stars in the movie industry. It should look at the prospects of landing a deal with Lupita Nyong'o who is one of the most successful young female actors currently. This would definitely give the company some positive publicity. The company should invest in some of the best film production equipment in the market. In the world we are going in, clarity, resolution, video and sound effects are what really count. The company should have a cutting edge in this and incorporate some of the biggest directors in the market. Lamborghini should ensure that it diversifies in the types of productions it seeks to venture in. It should not be focused on action films yet the animation sector is flourishing. The management should be open to suggestions and incorporate innovative ones in order to have the cutting edge among all our competitors.

What I learned from doing these exercises

I learned that teamwork is essential in all activities that one does. A person should try their level best to pull resources and strengths from other members of their class in order to succeed in their studies. I came to understand that a company has various departments that deal with different aspects of the business. Some deal with finance, human resource and others deal with marketing. All these different departments have personnel who strive to work together in order for the company to realize its mission and vision. Likewise, all students are gifted or have mastery in a particular area. I might be good in math whereas my literature is terrible and a classmate of mine in very good in literature but does not do so well in math. We should, therefore, endeavour to work together and form study groups in order to improve on our weakness in order for both of us to succeed.

I learned that starting any business is easy but not entirely a simple task. Every company faces stiff competition from all quarters and therefore for any start-up to gain momentum what is specifically needed is the right attitude and strategy. There might be other companies that might have been on the field for far much longer but creativity and leveraging on technology might put a new entity above the rest of the pack. This was a very important lesson since it shows that in deed the world is accommodative and no one should feel that there is no opportunity to implement their ideas. This is also important in relation to school work. Students should never feel that it is too late to take a positive step in improving grades. It should also serve as an encouragement to those who have given up on the college dream to work towards realizing their dreams.

I learned that a good presentation requires proper planning. Planning is the next stage after the idea is conceptualized. This is particularly important and with the right plan, the execution can be very smooth. Planning entails doing due diligence in getting all relevant resources for a particular subject. It is very easy to identify a poor presentation since the work will be really juggled up. One needs to ensure that their presentation has a logical structure. This is usually done after immense preparation. One should ensure that they organize their thoughts accordingly. The sentence structure and flow of ideas need to be coherent and geared towards advancing the intended point.