Northrop Grumman

An American company called Northrop Grumman

specializes in universal security and aims to provide its clients with services related to aerospace and military technology. Following Northrop's 1994 acquisition of Grumman business, the business was founded. Virginia, a state in the United States, is where its offices are. (Strack, Fudem, Kuss, & Marsh, 2013). It provides a broad range of defense services, including IT, missiles, military ships, and military aircraft. The company's primary goal is to improve worldwide security by using technology in inventive and creative ways. It has a universal consumer base and a worldwide scope of services. The business would like to be among the best security companies in the globe right now. Beyond 20 years of expertise, the company has employed more than 20,000 people. Notably, they operate only qualified individuals with relevant degree programs, who can deliver sufficient services in the institutions. Therefore, it has been ranked as one of the most critical military-friendly corporations in the American society. With more than $24 billion in net worth, the company diversifies in the market establishment with more than three arms of operation in the industry. Northrop Grumman is exceptional service providers when it comes to security technology and defense aerospace in the world today (Ngo, Koretzky, Hall, & Cockfield, 2014).

Strengths of the company

Northrop Grumman has an influential global brand name that helps to propel their products in the world market. With a good brand name, it attracts numerous partners and consumers across the universe thus having a stable base for service provision in the industry. Moreover, it delivers some of the best services in the world. It has highly recognized ballistic missile products within the industry (Bourgeois et al, 2017). It also creates trusted products in the industry, military radar as well as sensors. Thus, there seems to be an element of the monopoly of innovative and quality military service-provision by the company. Additionally, they have strategic mechanisms of penetrating the adjacent markets such as Japan and the European markets. Concisely, they have a strategically innovative approach to solving the consumer demands in the industry.

Weaknesses of the company

Evidently, every good company must also have some weakness. Northrop Grumman is no exception. It has a poor performance in the integrated sectors. It focuses on security technology at the expense of other areas. This practice may posit potential threat to the general performance of the corporation in the global environment. The company should consider different sectors of the industry too. Moreover, there is also much overdependence on the aerospace and military sectors within the United States rather than using its brand name to expand the markets for similar products in other parts of the world.

Honeywell international

is one of the most influential competitors. By focusing on marketing competition, the corporation traverses the market using several approaches. One of the essential strategies includes business-to-business marketing. Moreover, they use media marketing to establish a broad base of consumers in the market. Similarly, critical application of innovation and creativity allows the institution to apply media technology to downplay their competitors, offering high-quality products and focusing on consumer satisfaction.

Information on the expected consumers derived from expertise consultations

allows the company to generate current sets of technology-based products that seek to meet the modern demands of the industry. Security is a fundamental utility demanded by every country in the world. Military products, as well as aerospace defensive products, are some of the products that are key in enhancing social security. These factors present the company with multiple databases to generate vital information about their consumers in the market.

References

Bourgeois III, L. J., Bourgeois III, L. J., Freccia, D., Freccia, D., Williams, L., Williams, L., ... & Bourgeois III, L. J. (2017). Post-Merger Integration at Northrop Grumman Information Technology. Darden Business Publishing Cases, 1-17.

Ngo, K. D., Koretzky, E. V., Hall, D. M., & Cockfield, D. S. (2014). U.S. Patent Application No. 14/302,663.

Strack, D., Fudem, H., Kuss, F., & Marsh, W. (2013). Northrop Grumman Corporation. Directions for the Next Generation of MMIC Devices and Systems, 105.