Building a Business and Building a Company

The Challenges Faced by N12 Technologies

The two CEOs of N12 Technologies, Brad Berkson and Trip Flavin, might shut down the entire carbon fiber business because they believe that promise and problems have an equal capacity. The two people had to conquer the new obstacles that would come their way, especially in the early years of the business when there were only four employees instead of the current twenty-seven. It was a significant test because the loss was $4.5 million while the cash inflow was less than $1 million.

Obstacles to Production

The company needed direction because there were numerous roadblocks that were slowing down production. Before investing in the second reactor, the first reactor, for instance, might produce 500 square meters annually. There were several elements looked into in building the organization which included senior leadership that comprised of nurturing of talents, and the measure of discipline, especially on financial matters. Secondly, there were manufacturing, operations and technology improvements. Under this element, there was a horizontal and vertical expansion to ensure organization expands in all directions.

The Business Strategy

Apart from building the firm, the business was also considered. Thus, to make this successful there were various elements defined which comprised of; paying a visit to the market, that is, battling skepticism, deciding on between purchase as you leave or develop it, way to growth as well as push and pull tactics. The next element was scaling the technology which comprised of Gen one, two, three and four reactors. Finally, there was the development of an economic and business model that involved striving towards becoming a well-covered entity.

Work Cited

Garvin, David A & Sesia, Aldo. N12 Technologies: Building an Organization and Building a Business. Harvard Business School. 2016. pp. 1-18.