Analysis of Techniques Used in press release

Currently, in order for a press release to garner significant attention from journalists, it should serve as a basis for retweeting, as the majority of journalists search for information on Twitter handles (Comm, 2014). As a result, this paper proposes a number of ways for rewriting the press release such that it can be used as a basis for retweeting.

With clear headline phrasing and the proper number of characters, the reader understands the content from the first glance at the press release. Using fewer but more exact characters also allows readers or journalists to add their own comments to the headline, especially when retweeting. For example, by adding “Raises Lemonade Stands from 3-5” in the headline makes the reader understand the possible range of increasing stands or vendors and thus the sales volume due to the competition. Secondly, I have succinctly captured in the headline the statistic within the press release, thus reinforcing the message regarding the most important aspect of the market, the increase in market sales volume. Thirdly, the Hashtag technique is used by highlighting some of the keywords used in the press release. This reinforces the intended messages by making it easier for the readers to find them and use such as the SEOs. The rewritten press release has also utilized quotable tweeting technique by using a simple and short quote for easy understanding as well as keeping the reader active. A multimedia technique is used to help release attracting and get shared by many journalists.

In conclusion, use of various tweeting approaches greatly enhances the effectiveness of any given piece of a press release, thus advisable.

References

Comm, J. (2014). Twitter power 2.0: How to dominate your market one tweet at a time. John Wiley & Sons.

http://www.adweek.com/digital/six-tips-for-making-your-press-release-twitter-friendly/?red=pr