about ecommerce

Online Marketing

Online marketing has evolved into a vital platform for promoting a product's name, gaining new customers, and being competitive in the industry. Considering the available technology, attracting consumers online is a difficult task. Electronic media has emerged as the most effective means of reaching a large number of customers in a brief period of time by using scarce capital. However, new challenges are arising that place advertisers and businesses in a challenging position. Despite the size of the online industry, capturing the interest of millions of prospective consumers requires innovative and critical thinking.

Active Engagement in Social Media

Active engagement in social media is a sure way to attract a large number of clients. It offers a platform to undertake a well-researched and deeply informed marketing strategy. In fact, one is able to engage prospective customers, retain existing ones, and collect key data in as far as the tastes of the customers are concerned. It is worth to note that participation in social media provides the marketer with ample opportunity to target specific consumer group based on their behavior. Social media interaction makes one listen to the needs of the customers, analyze their views to identify demand gaps, contribute to build on the ideas of the customers towards customization of products and improvement of a brand (Odden, 2012). Real conversations with clients build trust and confidence in a prospective client. Besides, the need to know more makes new customers desire for more and effectively expand the market size. Direct engagement through social media makes the customers feel like part of the business and promote referrals. The creativity developed overtime through active participation in social media strengthens individual competency and prepares one to use few but catchy words to get the attention of a potential customer. Active participation in media provides instant feedback which is instrumental to prove the reliability of the seller's brand.

The Power of Social Media

Many people want to talk to the seller for accurate information. In that regard, active participation in social media enhances chances of catching the attention of just any other person searching for specific information in the social media. Social media capture the entire demographic structure of the society hence effective in exposing oneself to the different market segments.

The Role of Pop Ups

Various online concepts are used to lure customers. However, pop ups are the most common attention grabbers. They are effective attention grabbers but equally counterproductive. The timing and content of the pop up is a critical factor (Hill & Jones, 2013). The underlying reality is that sometimes one is searching for important information online and just as he/she is in a hurry a pop up obstructs the content on the page. It tends to bore and instead of the visual attention expected of it, they impatiently wait to skip it or remove it. In that regard, the effect is counterproductive to what it was initially meant for. Pop up may be effective but in most cases end up targeting the wrong audience or target customers. Despite efforts to entice potential buyers, most of the offended people develop outright hatred towards the product and simply brush it away. Using pop up as an additional marketing strategy is not sustainable and reliable. However, it may be used in widely dispersed markets with negligible social media attention.

Emphasizing Active Participation in Social Media

Marketing in the contemporary world has gone digital and competition for the limited market is on the rise. Any marketing strategy must emphasize the need to attack unexploited markets. I would, therefore, prefer active participation in social media but not including pop ups.

References

Hill, C. W. L., & Jones, G. R. (2013). Strategic management theory.

Odden, L. (2012). Optimize: How to attract and engage more customers by integrating SEO, social media, and content marketing. Hoboken, N.J: Wiley.