about creative communication

My name is Robert, and I am the CEO of Creative Agency. We have creative marketing solutions for small and medium-sized businesses (SME). Our business is made up of a new, exciting, and young team of people who have a fresh perspective on what it takes to be competitive in marketing campaigns in today's world. The team is well-trained to research new consumer patterns and provide a solution to a challenge that most businesses face. In addition, our young team provides potential predictions based on the current scenario that SME's are in as well as the trend over the last few years. Our young team is motivated to despite their inexperienced; they are willing to go some extra miles in their research to offer creative marketing solution that gives SME’s a competitive edge over others. Our company offers fairly priced creative marketing solution to the Small and Medium-sized enterprise (SME) with a creative solution which will meet your SME’s needs. I am looking forward to working with you to make your business more competitive so that it can survive the ever-changing market.

Yours Faithful

Robert

Task 2

The product being Citrus edge juice brand, the youth and teenagers are the major consumers. I can advise the brand organisers to target the young age for this product. The organisers should talk to the school management to allow them to sponsor the event thus engaging the targeted customers for the product (Holt, 2004). And through sponsoring such event, the brand organisers can create a partnership with the schools to be supplying their products. This idea might help in increasing brand revenue hence a better way for the company to be revived. Also, introduce a fair price for this institution for easy partnership and reducing the time for price bargaining. The product needs to have nutrition value which all the students need to know about as they consume the product (Sorenson, & Bogue, 2003).

References

Holt, D. B. (2004). How brands become icons: The principles of cultural branding. Harvard Business Press.

Sorenson, D., & Bogue, J. (2003). Department of Food Business and Development.